The CMO’s Guide to Rebranding Our City

By Invitation Only: Virtual Meeting

Date:

Tuesday, January 19, 2021

Schedule:

8:30am-9:30am – Program

The CMO’s Guide to Rebranding Our City:
Chicago’s Focus for 2021 – COVID-19 Recovery, Chicago Brand and Social Impact Issues

Just announced: The conversation with Michael Fassnacht, first-ever Chief Marketing Officer for the City of Chicago and Interim President & CEO of World Business Chicago, will be moderated by Chris Cancilla, Chief Creative Officer, Arc Worldwide. Join us for an intimate look into the city’s COVID-19 recovery effort, the evolution of the Chicago brand, and how the city is addressing social impact issues. During this hour you will also learn about creative marketing and communication initiatives like “By Chicago. For Chicago.” which brings local citizens and organizations together in innovative ways. You’ll walk away with a clear understanding of what the city is planning to achieve – and how your organization can engage and align with these opportunities.

Location:

A link to join the virtual meeting will be sent to all registered attendees.

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